Kevin Nalty is a Marketing Director, Consultant and one of YouTube’s most prolific creators. Having over 800 video works and seen by more than 160 million viewers Kevin is passionate about how marketers engage in social media especially, the most visceral form, online video. Kevin is also a published author, has made countless media appearances and speaks publically and to industry insiders on the topic of social media.
Kevin has created numerous sponsored videos for brands and companies providing creative briefs, concept design and production, rights management and distribution through dozens of websites and his popular YouTube channel. Unlike the evasive “viral video” marketing he mocks, Kevin's videos are distributed through his own popular video channels and websites with more than 170,000 subscribers.
To see Kevin’s vital signs and demographics, check out Nalts’ TubeMogul profile.
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Fox Broadcasting wanted to promote its popular “Fringe” and its new “Lie to Me” television shows via social media. Nalts created a series of videos that paid tribute to the frightening and compelling Fringe show, including a “behind the scenes” interview with the cast. The videos were viewed in excess of 500,000 times. | Fringe is Scary. The Talking Hand. OMG I Met The Fringe Cast! Liar, liar. |
| Mentos was Nalts’ first client, and sponsored him to create a series of videos to help Mentos go beyond the geyser phenomenon. The videos, for Perfetti Van Melle, were viewed more than 400,000 times on YouTube alone, and ran as 30-second advertising spots on such sites as Google Video and Break.com. | Mentos Jet Packs. Mentos Movie Smuggling. Secret Mentos Elixir. Team Mentos Ice Skaters. |
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Crowne Plaza Hotels (Intercontinental Hotels Group) hired Nalts to produce a series of videos for a Phil Mickelson promotion “A Meeting With Phil.” In a tight deadline, he created 6 videos, and distributed them through his own YouTube channel, a campaign website, and a custom YouTube channel he created and managed. |
Spencer: Phil Mickelson Lookalike? Left Handed hand Model. |
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Readers Digest wanted to promote its robust website to new audiences, and drive traffic. Nalts created a video that was seen by more than 700,000 and rated a top video of the week by viewers. | Cute Halloween Costumes. |
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Cox Enterprises hired Nalts to join senior Coke and IHG executives to help Cox marketers understand emerging-media, and produce a series of internal videos featuring highlights of the event. | |
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Holiday Inn Express had Nalts consult with its brand and agency on its highly visible Smart Show program. He produced a video that cost-efficiently drove traffic to the series’ website. | |
| Do My Stuff partnered with Nalts to produce a video promoting its service, and the campaign included an interactive-video series that invited viewers to choose tasks for Nalts to perform live in front of hundreds at a NYC YouTube gathering. | Do My Stuff. | |
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GPSManiac worked with Nalts to produce two popular and well-rated comedy videos, “What GPS Thinks,” and “Poor Man’s GPS” (which included Spencer from Nalts’ “Farting in Public,” which has nearly 6 million views). | |
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Clearpoint commissioned a series of videos to promote contingent-labor outsourcing. Nalts worked with the marketing team to create a concept that could simplify a complex offering, and promote it among Clearpoint’s target-audience websites. The campaign included a custom comedy website to increase the percent of viewers that visited the company’s website. | |
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Nalts consults with Xlntads, a company devoted to developing amateur videos for brands. He has participated in numerous contests, and leads the company’s “Creator Ad Board.” |